Motorway service area

This sign means: Motorway service area sign showing the operator’s name. It is an information sign. Information signs are all rectangular and tell you about the road and what is on it.

Official Highway Code caption: “Motorway service area sign showing the operator’s name.”

Listed under “Rectangular signs” in The Highway Code: traffic signs (GOV.UK). For every sign in more detail, see the Department for Transport’s Know your traffic signs.